The Fundamentals of Digital Fashion Marketing by Clare Harris

Author:Clare Harris
Language: eng
Format: epub
Publisher: Bloomsbury
Published: 2020-08-15T00:00:00+00:00

‘The chance to dwell on what the fashion world represents nowadays ... is fascinating.’

Roman Polanski (2012)

4.01

Funny Face Film poster, 1956.

4.02

The Devil Wears Prada Film poster, 2006.

4.03

Annie Hall Film still, 1977.

Moving image

Feature films continue to be important for fashion, with a range of collaborations between creatives in both industries, for example, Miuccia Prada’s costume designs for the character of Daisy in The Great Gatsby (2013), and the use of the film Anna Karenina (2012) as the inspiration for Marc Jacobs’ Louis Vuitton campaign the same year.

Ad campaigns are increasingly innovative in their use of moving image, often also making use of communication and other technologies. For example, Lanvin’s summer campaign featured its creative director, Alber Elvaz, responding to the collection via a Skype call.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.